St David’s TikTok has skyrocketed, reaching younger audiences and making people laugh, interact in the comments and connect with the shopping centre in a fun way. Take a look at @stdavidscardiff to see how our team of content creators are giving guests soundbites of information, directing videos that ring true with shoppers and they never stop coming up with new ideas for TikTok moments. St David’s in Cardiff is surrounded by a large student population who are addicted to TikTok and happily follow our account to find out what’s happening.