We headed to Cardiff yesterday to share a sneak peek of St David’s new TV ad across the centre’s social media channels
Lights, camera…
From hair and makeup, to the final take of the day, we were there following all the action.
There’s always an amazing buzz around St David’s TV ad campaigns, but this one is particularly special as it includes members of the public and local influencers to showcase and celebrate Cardiff’s diversity.
We shared a glimpse of everything from the styling of the models, to clues about the filming locations in and around the city. Our behind the scenes content generated a lot of engagement on St David’s Facebook and Instagram pages.
After the shoot, we chatted to some of the advert extras to find out why they applied to take part and what they enjoyed most about the experience. We then shared these interview clips on St David’s Instagram stories.