ST DAVID’S
Overview
We started working with St David’s shopping centre in Cardiff in 2010. We love every brief that comes our way from the team at St David’s - from bigger projects such as print publications and digital journeys to support annual in-centre events, to daily multi-platform social posts and monthly e-shots.
E-shots
We create regular e-shots for St David’s, which are sent out to the shopping centre’s ever-growing databases. The e-shots include everything from new store openings to the latest fashion trends, to make sure subscribers are kept in the loop with everything available to them at the centre.
As well as handling the creation and sending of the e-shots using Dotdigital, we also create the click-through pages on the St David’s website.
Web content
From Christmas gift guides and seasonal fashion, beauty and homeware edits, to tasty foodie round-ups and more, we regularly produce high-quality web features for the What’s Hot section of the St David’s website.
We also create beautifully designed homepage banners to accompany these features.
Campaigns
St David’s always has an exciting event, campaign or installation up its sleeve. We help promote these activities with engaging online and social content, as well as series of solus e-shots.
Where sign-ups for events are required, we implement automated digital journeys to make sure St David’s gets a great turnout, and customers are delighted with the experience.
Social media
We take care of the daily posting across St David’s social channels, including Facebook, Twitter and Instagram. Our posts often achieve an excellent reach and generate lots of positive engagement.
We liaise with retailers and restaurants at the centre to set up exclusive social giveaways, as well as paying regular visits to the centre to snap photos of anything we think St David’s social following would like to see on their feeds.
Print publications
We have produced various print publications for St David’s since we began our relationship with the centre in 2010. Most recently, we have worked on several evolving issues of Eat Guide - a foodie publication promoting St David’s as a fantastic dining destination within the city of Cardiff. Eat Guide is distributed within the centre as well as in local hotels.
We have also created printed gift guides to accompany St David’s annual Toy Appeal charity campaign.
You can read the 2019/20 issue of Eat Guide below:
“St David’s Cardiff has worked with Charlotte and The Content Emporium team over a number of years and we can’t speak highly enough of the results. They are consistently easy to work with, immediately understand the brief, and the team are incredibly quick at delivering the finished product.
We’ve worked with The Content Emporium on a wide variety of projects; from magazines and gift guides, e-shots and web content, through to our day to day social media content – which are all always of an outstanding quality.
Over the years we’ve seen fantastic work from the team. Highlights include the creation of the digital journey for our annual Student Night, where the team created an automated digital journey to secure over 20,000 sign ups to our biggest event in the calendar. No matter what the brief, The Content Emporium always show huge amounts of creativity. We worked with the team on our #SharkCDF summer campaign, where they came up with fun and innovative ways to celebrate a 25ft great white shark hanging from our roof, via promotion of sustainability and retailer products across our digital channels.
The Content Emporium are fully integrated with the St David’s team and our retailers and work closely with our other agencies. We work with them on a daily basis and they’re always on hand with creative solutions for our content needs. We can’t recommend The Content Emporium and their services highly enough.”